WhatsApp is a powerful tool for businesses, but some users face a common issue when sending marketing messages. You might encounter errors like:
- “This message was not delivered to maintain a healthy ecosystem engagement.”
- “In order to maintain a healthy ecosystem engagement, the message failed to be delivered.”
This happens due to WhatsApp’s Per-User Marketing Template Message Limits. These limits control the number of marketing messages a user can receive in a certain timeframe to improve user experience.
Why Does This Error Happen?
WhatsApp enforces these restrictions to prevent excessive marketing messages and maintain a positive user experience. If you see this error, it means:
- The recipient has already received the maximum number of marketing messages allowed.
- WhatsApp blocked your message to maintain engagement and ecosystem health.
WhatsApp provides error codes to indicate the issue:
- 131049: For businesses using the Cloud API.
- 1026: For businesses using the On-Premises API.
How to Avoid This Error
To prevent this issue and ensure successful message delivery, follow these strategies:
1. Space Out Your Messages
Avoid sending multiple marketing messages in a short period. Allow enough time for users to engage before sending another message.
2. Encourage User Engagement
Use quick replies or interactive buttons to encourage responses. Engaged users are more likely to receive future messages.
3. Leverage Active Conversations
If you have an ongoing conversation with a user, send follow-up messages within the same chat window instead of starting a new one.
4. Avoid Immediate Resending
If a message fails, wait before retrying. Increase the intervals progressively—try again after 12 hours, 24 hours, and 48 hours.
5. Segment Your Audience
Target users who have engaged with your business before and personalize messages based on their preferences.
How to Monitor Message Delivery
WhatsApp provides real-time status updates via webhooks. If a message fails, it will show as “failed” along with the relevant error code.
Best Practices for WhatsApp Marketing
Follow these tips to improve engagement and minimize delivery failures:
- Use Personalization: Address users by name and reference past interactions to build familiarity.
- Send Value-Driven Content: Share promotions, tips, or updates that align with user interests.
- Respect User Preferences: Offer an opt-out option for marketing messages to build trust.
By following these best practices, you can optimize your WhatsApp marketing campaigns and reduce the chances of message failures.
For more insights on WhatsApp marketing, visit Engagelo.
